C1 English Reading Test: Kidfluencers: Growing Up Online — Exercise 1

Question 1

What can be inferred from the breakfast-video example in the first paragraph?

Accepted Answer

Apparently spontaneous family content may actually serve several commercial purposes.

Answer

Child audiences prefer advertising that takes place in familiar domestic settings.

Answer

Parents usually hide sponsorship links from viewers until a video has finished.

Answer

Family channels earn more from product links than from the videos themselves.

Question 2

Why does the writer acknowledge that children may enjoy creating videos?

Accepted Answer

To recognise a reasonable defence before explaining why enjoyment is not sufficient protection.

Answer

To prove that most criticism of kidfluencing is exaggerated.

Answer

To suggest that willing children should control the family's commercial decisions.

Answer

To contrast creative children with those who appear only in family accounts.

Question 3

According to the text, why can kidfluencing fall between legal categories?

Accepted Answer

Commercial activity performed at home can be presented as informal family play.

Answer

Online platforms refuse to identify children as account holders.

Answer

Parents are legally permitted to employ children without recording their hours.

Answer

Sponsors rarely provide written evidence that a child has completed paid work.

Question 4

The phrase 'pulled into the orbit of constant production' is closest in meaning to:

Accepted Answer

gradually made part of an ongoing demand to create content

Answer

unexpectedly copied by competing family channels

Answer

carefully protected from changes in online popularity

Answer

transformed into content that can be produced automatically

Question 5

Why does the writer discuss advertising aimed at young viewers?

Accepted Answer

To show that commercial influence may be difficult to recognise when it is embedded in peer-like content.

Answer

To argue that children should never be allowed to recommend products.

Answer

To explain why conventional television advertisements are easier to regulate.

Answer

To suggest that sponsorship labels have no value for any online audience.

Question 6

According to the final sections, all of the following are supported EXCEPT:

Accepted Answer

The safest solution is to prevent children from participating in digital culture.

Answer

Some families already use measures that protect privacy and earnings.

Answer

Individual parental care cannot replace protections across the whole industry.

Answer

Platforms, advertisers and lawmakers should share responsibility.

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